Umezono: a Traditional Japanese Sweet Shop Established in 1854

Hello, this is the staff of The Gate Hotel Kaminarimon. This time, I would like to introduce Umezono, a sweet shop established in 1854 that has been serving visitors of Sensoji Temple since the Edo period (1603-1868). As a native of Taito City, I have loved this place since I was a child, and hope you will visit it!

The origin of Umezono comes from Sensoji Temple

The name “Umezono” originates from a teahouse opened in a corner of “Bai-en-in,” a branch temple of Sensoji Temple that once existed. The garden of “Bai-en-in” was filled with plum trees. The original awa-zenzai invented by the first generation was so well received that it became a specialty of the shop, and since then the store has continued for more than 160 years.

Located one street behind Nakamise-dori

The store is located behind Nakamise-dori, which continues from Kaminarimon. It may be fun to go there while enjoying the bustle of Nakamise-dori. It takes about 5 minutes on foot from The Gate Hotel Kaminarimon, depending on how crowded Nakamise Dori is and how much of a detour you take. From Kaminarimon, walk down Nakamise, and after passing Shin-Nakamise, turn left at the second corner (see map for details).

Choose your sweet and purchase a meal ticket at the entrance

When you arrive at the restaurant, there is a showcase at the entrance with food samples that all look delicious. You choose what you want to eat from among these samples and purchase a meal ticket inside the restaurant before sitting down at a table.

The samples all look so delicious that it is hard to take your eyes off of them.

The restaurant has a nostalgic Japanese atmosphere.

The specialty awa-zenzai is a must-try!

Although it is called awa-zenzai, it is not made with millet but with a grain called mochi kibi (rice cake millet). It is larger than millet, bright yellow in color, and has a sticky texture and rich flavor. At Umezono, mochi kibi is steamed and half-polished, then kneaded and served with slowly cooked koshi-an (sweet red bean paste). The simple yet luxurious taste has been loved by visitors to Asakusa since its establishment.

Awa-zenzai, a sweet bean soup with a flavor that has remained unchanged since the Edo period.

The cool and refreshing anmitsu is also a well-loved menu item.

When you are tired from strolling around Asakusa, you may want to take a break. Cool off with a refreshing and sweet anmitsu. It is served with refreshing agar (agar-agar), sweet bean paste, chewy shiratama (white bean curd), vanilla ice cream, and a dollop of molasses.

Shiratama cream anmitsu 946 yen (prices as of August 2021)

Seasonal menu items, such as shaved ice in summer and oshiruko in winter, are also recommended. Take a break from strolling in Asakusa and enjoy a Japanese sweet treat.

You can also purchase seasonal Japanese sweets, popular dorayaki, anmitsu, etc. as souvenirs at the store. Enjoy the taste of Asakusa at home or in your hotel room!


  • Name: Umezono
  • Address: 1-31-12 Asakusa, Taito-ku, Tokyo 111-0032
  • TEL 03-3841-7580
  • URL
  • Business hours: 10:00-19:00 (L.O. 18:30)
  • Closed: Wednesdays (closed the following day if Wednesday is a national holiday) and irregular holidays twice a month

*For the latest information on business hours, holidays, etc., please contact the store directly.

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